A small business success in Menlo Park, California.
Little shops come and go in suburban villages these days, so it is always intriguing to discover one that has been serving customers for more than two decades. Old World Designs--a nirvana for needlepointers--is one such story.
Its owner, Linda Mendenhall, doesn't just do all the smart businesswoman things--marketing, marketing, marketing, and supplying what her customers need--she has one more key to success. She turns her customers into friends.